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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. People are changing the way they consume media, mixing...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: These loyalty card programs have long been...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With the increase in reliance on friends and influencers in the purchase decision process, brands must activate influencers and engage current customers in content and programs that not only continue to meet the needs of current customers or brand...

  5. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Weekly maintenance programs, clean up mulching, pruning, leaf removal etc. Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it.

  6. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    Using Instagram as a way to collect fan-created content for above-the-line advertising programs is definitely doable. Giving a fan the chance to open a magazine, turn on the TV, or see a digital ad and say “that’s my Instagram photo” is a great way...

  7. Social TV Grows Up: Communities and Advertisers Flock

    Their connections to Twitter and Facebook make for easy sharing and they’ve even got an in-house polling feature that allows brands and users to ask questions about different programs. Smart technologies like those used by IntoNow to listen and...

  8. YouTube Does More Than Round Up the Usual Suspects With New Channels

    Kyncl added, “Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again...

  9. 'The Power of Google' Senate Hearing is Must Watch TV Today

    That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing programs and products is unknown. Comparing it to Facebook is like comparing radio and TV – true one impacted the...