The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
People spend more time on the Internet than watching TV. To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.which expand the...
The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and...
On Oct.he said, “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports...
Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S.video ad properties ranked by video ads viewed, according to comScore Video...
With the digital upfronts in their second year, more advertisers are considering adding digital video to their media mix in long-form TV programming and short-form video,” said Judy Bahary, SVP, Marketing Solutions at comScore in a press release.
The Tremor Media Video Network ranked second overall with 603.2 million ad views, followed by Adap.tv with 601 million, the BrightRoll Video Network with 460 million, and Viacom Digital with 303 million.
Perhaps the best examples of Web TV can be found on YouTube's partner channel program, which features higher quality programming in safer brand environments. Premium video content, which more closely resembles the TV environment, offers a more...
The company Machinima is a “next generation” video entertainment network for video gamers, providing a broad range of gaming-focused editorial and community programming for the hard-to-reach 18-34 year old male demographic.
Look for branded experiences to ride along with social content generated around TV and movie programming (much in the same way as Miso’s “slideshows”). Today, many TV viewers are using a mobile device while watching content, be it live, streamed...
Great Deals on Plasma TV. Click here for great deals on Plasma TV. In here, you can hyperlink the key words “Plasma TV” or even “Great Deals on Plasma TV. Here is the truth in the SEO world - if we left IT folks to their own devices, then most...
LG will debut a Google TV at the Consumer Electronics Show (CES) in January 2012, Bloomberg reported. This will be LG's first model with Google TV software pre-installed. Google has been trying to further it's coalition behind it's Google TV...
Google just released a software update to improve user experience for Google TV users, amid speculation they are planning to take on cable giants such as Comcast by offering paid cable TV services. This latest update features a simplified interface...
But YouTube isn’t trying to find the next new hit for the major broadcast TV networks, which have been steadily losing their audience since the early 1980s. No, the largest worldwide video-sharing community is trying to exponentially expand on the...
The problem with the sale lies in the contracts and exclusive content rights that Hulu owns with its premium programming partners. Many of the TV companies that currently own Hulu have said that they want to phase out free ad-supported content...
It also signaled plans to syndicate the content to sources off its own site, including both web and connected TV platforms. It is also developing new programming through its Next New production division, acquired earlier this year.
By comparison, unscripted reality programming captured 56.4 percent of the total primetime audience viewing the top 10 broadcast TV shows during the 2010-2011 season. By comparison, the primetime audience for the top 10 primetime broadcast TV shows...
Logitech's efforts are pretty much limited to TV tuners, however, and SageTV may change the exact role those tuners play. SageTV, a software and hardware company that built a product for watching and recording TV shows from any computer with a high...
The 20,000+ YouTube partners -- folks like Machinima, Annoying Orange and Ryan Higa -- are producing original content for the web and commanding TV-size audiences for their own brand of programming. This trend started back in October 2008, when the...
YouTube is reportedly ready to spend $100 million to develop original ad-supported programming to populate about 20 new niche "channels," according to a Wall Street Journal report. Change its home page to highlight "about 20 or so" niche channels...
