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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online...

  2. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Maker providing a full production staff of 12 people including a team of writers no longer was a viable option for =3. Google sites ranked first with 1.8 billion ads, followed by BrightRoll Video Network with more than 1.3 billion, Hulu with 1.2...

  3. Social TV Grows Up: Communities and Advertisers Flock

    As production companies and networks team up with technology providers, we will see TVs start to move to the front of the pack in terms of in-program social interactions. Today, many TV viewers are using a mobile device while watching content, be...

  4. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Discovery's SideShows are produced by its in-house social media team, as well as individuals from its production, communication, marketing, and digital media departments. Social TV start-up Miso has launched SideShows, or interactive content...

  5. Juliette Powell, Author of 33 Million People in the Room, Teaching Rutgers Mini-MBA: Digital Marketing Courses

    Powell has also assisted in the production of the world-renowned TED Conference. Most recently, Powell was commissioned to create Canada's first cross-platform interactive show designed for TV, Internet, radio, and mobile applications.