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  1. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. Internet users watched 37.7 billion online content videos, while video...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.