Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Video ad click rates and ad impressions have remained consistent throughout 2012. Marketers already know people are watching online video more than ever, but what are they watching? Unlike traditional online video, most authenticated video streams...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Viewers are also discovering videos socially – 9 percent of...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Internet users watched 37.7 billion online content videos, while video ad views...
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...
GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. Roughly 46 percent said they do the same with online video marketing efforts.
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? Jason Parks, Emerging Media/Video Specialist at...
This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate...
Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...
Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. The deal would strengthen YouTube’s top position in the online video rankings. Google sites, driven primarily by video viewing at...
Its 2012 teaser video attracted 3x more shares than its game day ad.percent of shares from Super Bowl 2012 occurred after March 1 2012. These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers...
Waterhouse says, "Advertising has changed from a 30-second slot you avoid on TV to a piece of video content which you’re willing to share with your friends online. YouTube partnered with Ipsos to find out if in-stream video amplifies TV advertising.
November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent
Most recently, JELL-O emerged with a TV spot and online video demonstrating "the funnest sacrifice ever. The agency is known for its viral videos, and this was no exception: the video has received over 75,000 YouTube views and was picked up by...
