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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Data shows that the migration to online marketing generally starts with the wrong product (i.e. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame...

  2. Most Wanted Celebs Expose Searchers to Malware

    In fact, searches centered on pictures and downloads of Collins yielded more than a "14.5 percent chance of landing on a website that has tested positive for online threats, such as spyware, adware, spam, phishing, viruses and other malware...

  3. New MPAA Report Blames Google, Search Engines for Piracy

    This study reaffirms the significant responsibility that search engines share with all of us in the Internet ecosystem to help prevent the theft of movies and TV shows online," said former U.S. I applaud the MPAA for their efforts to address online...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Plus, with more consumers beginning their purchasing process on smartphones, connect...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...

  6. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. This means planning television and digital together to tell stories...