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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Is Super Bowl Advertising Money Well Spent?

    Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  3. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv projects that online video ad spending will continue to grow by another 20 percent in 2013.

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.