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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The all-night-long coding sessions helped change...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Hand in Hand: Combining Social it turns out many of them were experienced bloggers who understood the ins and outs of online marketing. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. Small businesses that are just starting online marketing distrust the newness...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    If you've previously attended SES, what you will notice is that ClickZ Live has consolidated a lot of its current sessions, along with the range of topics found online at ClickZ.com. In a recent interview, ClickZ Live publisher, Mike Grehan said...