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  1. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    At that event, DreamWorks Animation CEO Jeffrey Katzenberg also announced that his company had acquired AwesomenessTV, one of the most subscribed-to, teen-focused networks on YouTube. The Brandcast event was held for advertisers at a Lower East...

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    And it’s not coincidental that viewing levels for the four big broadcast networks are down 6 percent (and 10 percent among young adults) this summer from last summer. Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion...