It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as much premium ad space as possible, as early as possible.
However, some schools block access to YouTube, so the Education Playbook Guide talks about a gateway feature called YouTube for Schools that provides school networks with access to YouTube education videos, while continuing to block the rest of...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. IDC: For Mobile Advertising Networks, Era of...
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. The Internet didn’t kill TV!
Do you promote your contest across your sites and social networks, get them featured on blogs, and show off your winners in print and in your store or office? Each time a new spot is produced, we obtain the footage from the production house and...
Niche and Local Networks Back in 2009 there were 17 social networks that were the market leaders in at least one country. According to the Nielsen report, more people are engaging with social media while watching TV.
When you're writing your campaign press release, be sure to include detailed information about where the campaign is being promoted - from TV networks to websites and blogs (include specific domains).
The map was deliberately made to be embeddable aswell, so that other news and social networks could also alert their people to the hazards. No TV? Whilst Google's 12th birthday and 13th birthday was characterized by a sense of volatility reflected...
While smaller TV networks were more open to giving Google a shot, most continued to rely on Nielsen as the gold standard. Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug.
And it’s not coincidental that viewing levels for the four big broadcast networks are down 6 percent (and 10 percent among young adults) this summer from last summer. And the top ranked program on network TV in July 2012, The Baseball All-Star Game...
Local links can also help form in-person relationships that can lead to bigger things such as strategic business partnerships, grant opportunities, and networks for finding new employees or work. Local news publications, TV stations, alternative...
Users who are viewing video content on YouTube, Hulu, or other networks are often coming into contact with less video-based advertising then they would when watching a TV show. When working directly with networks or through DSPs, display can be...
Gartner Inc.expects new revenue opportunities to arise as mobile and TV platforms integrate with social networks. Internationally, revenue from social networks will grow an impressive 43.1 percent year-over-year in 2012, putting the total amount of...
On July 18, 2012, Gary Levin of USAToday.com wrote an article entitled, “TV networks are stuck in a summer swoon. All told, the four big broadcast networks are down 6 percent – and down 10 percent among young adults.
Image-based Social Networks With increased social recommendations being at the forefront of information gathering and product/brand discovery, it’s incredibly important that brands are taking advantage of these touch points and creating...
Given that the core purpose of social networks is to communicate with others, it isn't surprising that Discussion is the scenario in which users turn to social more often than search, but Content Discovery and Local Entertainment are also areas in...
Finally, there are links to TV guide, HBO and other television networks – all followed up with images and “also try. Wikipedia, blogs and social networks take up the next section of real estate with news results to follow.
That's because ad agencies and ad networks have become accustomed to buying and selling billions of impressions – regardless of whether they're seen. For example, when a fashion brand wants their TV campaign to reach 2 million women with two ads...
What should firms do when people write negative comments about their drugs or mention on social networks that they got sick from the drugs (i.e.adverse events")? Are companies obliged to monitor the entire Internet or all social networks, blogs...
So, not only will you be serving them in person, on the phone and via social networks, but you might also be serving them via search too. It seems plausible that traditionally generic question-based searches such as, "which tv is better 1080p or 720p?
