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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Lisa forgot that Instagram even did video, but she really liked the idea and followed up...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to Twitter, hashtags stared in popular culture like TV shows...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). TV watching has recently been outpaced by digital consumption.

  4. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...