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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu with 1.5 billion. Google AdWords for video can help experienced marketing and...

  3. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and Hulu with 1.5 billion. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music...

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of New York Advertising Week. In his post, Harnevo said, “As many of you know, video has been a key part of our overall strategy over the last...

  5. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    And the top ranked program on network TV in July 2012, The Baseball All-Star Game on Fox, drew 10.9 million viewers. In other words, there are nine YouTube Partner channels with larger audiences than the top ranked program on cable TV and five...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing network Instagram have increased the importance of a brand image strategy. For retail brands with target audiences that index higher in areas of technology...

  7. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Facebook is reportedly working on vastly improving what has long been poor search functionality on their ubiquitous social network. Google) versus a social network (e.g. Even given the $15 billion dollars at stake in search advertising, Facebook...

  8. Google AdWords for Video Launches with Improved Targeting on YouTube

    There are four types of TrueView ad formats, which enable you to determine exactly where you want your ad to appear on YouTube and the Google Display Network (GDN). For example, disabling in-search ads will be denoted as a partial opt in to the...