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  1. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu with 1.5 billion. Select the Website Traffic and Conversions objective to see...

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 966 million minutes. BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with...

  5. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.

  6. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, and Adap.tv with 1.2 billion, Hulu with 1.1 billion. Time spent watching video ads totaled 3.5 billion minutes, with BrightRoll Video...

  7. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    And the top ranked program on network TV in July 2012, The Baseball All-Star Game on Fox, drew 10.9 million viewers. In other words, there are nine YouTube Partner channels with larger audiences than the top ranked program on cable TV and five...