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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched...

  2. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The obvious opportunity is to charge for sponsored listings much like AdWords. Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Brands, digital marketers, and publishers can and should...

  3. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Interestingly, while we have long been told social will be huge for shopping (presumably because your friends’ purchase recommendations are more valuable than impersonal search listings), shopping is actually the scenario in which users use social...