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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Interestingly, it seems more people are looking to incorporate their pets into the Halloween...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Google has updated their algorithm to detect specific pages that may not work on your mobile devices. Per Google, "Adobe Flash is not supported on iOS devices or Android versions 4.1 and higher. Google has created a series of resources for...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Lisa forgot that Instagram even did video, but she really liked the idea and followed up with...