Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Ninety-five percent of all the conversations about TV shows is happening on twitter. It's basically a commentary that happens on your couch, watching TV, talking to your...
For example, 41 percent tune in to YouTube on their smartphone while waiting for something/someone, 18 percent while commuting from work or school, and 15 percent tune in while commercials are running on TV.
Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.
Despite a renewed push with TV commercials promoting the Bing It On challenge, it seems U.S.users aren’t being convinced to break the Google habit. It’s hardly headline news that Google is by far the most popular search engine for users in the U.S...
We also put all of our commercials on YouTube and we've been using YouTube to evaluate the user experience in regards to our thirty second spots,” stated Allen Butler, Senior Programmer Analyst. It’s the online home of the company’s commercials...
Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. The contest has generated an amazing 14 commercials in...
If you stop TiVo-ing through commercials during your favorite primetime TV show, you will immediately notice that they (IBM, HP, Google, Microsoft) are setting the stage for the next generation of big data applications.
TV commercials are so full of lies that the whispered disclaimer at the end often contains more words than the actual commercial that preceded it (spoken so quickly we'd never comprehend it). Trust. What exactly does "trust" mean?
The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore.
The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote its services, including Google+ and its Chrome web browser (some of which were recognized by AceMetrix as the most effective Web TV commercials in...
In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.
In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone creating the top Super Bowl commercials of all time.
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. So, in addition to getting ready for the big game with recipes, tailgating tips, and predictions on Super Bowl XVLI, let’s take a few minutes...
Since most offline media is of the “interruption” variety (print ads, radio and TV commercials, billboards, etc.you can take advantage of the interruption arm of AdWords, the Display Network. By split testing different ad copy, businesses can find...
Some of the credit for the marketing change is due to the positive reaction Bing’s Krochet Kids commercials received – two of which were named by AceMetrix as among the 10 most effective Web TV commercials of 2011.
Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...
Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Here are the most effective Web TV commercials from Google and Bing, in order of their placement on the list:
The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...
Davis came of age watching the television shows (and commercials) of the early 1960s. Ironically, Ceilume’s videos have also caught the eye of another audience that the small business hadn’t targeted: TV show producers.
