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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. Lisa forgot that Instagram even did video, but she really liked...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. Tie Activity Across Multiple Channels: #SB48 Since most social media channels adopted hashtags as an identifier, brands can...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc...

  4. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Top YouTube Partner Channels by Unique Viewers Adap.tv came in second with more than 2.4 billion ads, followed by the BrightRoll Platform with 2.4 billion and LiveRail.com with 2.2 billion. Google sites ranked first with more than 1.7 billion ads...