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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? Since Twitter is open and public, it acts as television’s backchannel filled with real-time...

  3. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Google and Bing both seem poised to continue their foray into...

  4. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Would my mom have believed that one day I’d have my own TV channel? Promote Ceilume YouTube Channel and grow brand awareness.

  5. Search for "Winter Storm" in Google News and See YouTube Video from WNYC Radio

    And I was trapped in Acton, Ma, with Michael Kolowich, an Emmy-Award winning television news reporter from WGBH-TV (Channel 2). He had a TV camera that shot on film. TV news, radio news, newspaper news, newswire services, and online news are all...