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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Brands used hashtags because of their cross-channel nature. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making hashtags the global connector of...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    The August 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. The August 2012 YouTube partner data revealed that video music channel VEVO (47.6 million viewers...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. Kalkman and Dutton manage a multitude of marketing channels...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's...