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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Brands used hashtags because of their cross-channel nature. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making hashtags the global connector of...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    The August 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. The August 2012 YouTube partner data revealed that video music channel VEVO (47.6 million viewers...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Earned media is more trusted than any other channel. Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Agree to create strategy first, channel second.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. Nielsen has even created a new segment to describe...