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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Local TV advertising: 1 percent As always, there are contradicting viewpoints on small business SEO and the...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  4. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Video trial to continue to Italian supreme court – PCWorldProsecutor claims three Google execs should be held accountable for a posted video that showed a handicapped student being bullied. Eric Schmidt Will Take Your Questions Now (Video...