Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in...
NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video? Digital video ads are about 30 to 40 percent more...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Video ad click rates and ad impressions have remained consistent throughout 2012. New TV and sports content drove the highest growth in video streams in Q4 2012. As media accessibility expands, publishers and advertisers require more intricate ad...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Viewers are also discovering videos socially – 9 percent of...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Internet users watched 37.7 billion online content videos, while video ad views...
While the notion of TV everywhere lets us watch TV at will regardless of our physical location, the increasingly seamless ability to channel streaming video through the TV set makes the living room that much more compelling.
Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC...
TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video...
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? SafeAuto held an open casting call to find the...
This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate...
Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...
Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and...
YouTube partnered with Ipsos to find out if in-stream video amplifies TV advertising. Waterhouse says, "Advertising has changed from a 30-second slot you avoid on TV to a piece of video content which you’re willing to share with your friends online.
November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. About 12 percent of brands reported that they were using both online video and national TV...
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...
We were able to … deliver even more content to (potential buyers) via video, to help reinforce the decision that they were about to make,” Greer said. CH: Since viewers can skip the ads, we know that the people watching our ad are more likely to be...
