VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: Twitter eyes TV, lands major advertising deal in run-up to...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. Specifically, layering digital video on top of TV campaigns can continue to...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more...
Additional features include disabled comments and related video suggestions that are limited to YouTube EDU content. Perhaps this is because YouTube's relationship with Vevo, the leading music video website, is "complicated.
New TV and sports content drove the highest growth in video streams in Q4 2012. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are...
VIDEO GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why GM is back, or how much they'll be spending. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
After all, RTB is now rapidly expanding into mobile and video. It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. RTB will be the fastest growing digital advertising segment through 2016...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by...
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, and Adap.tv with 1.4 billion. Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with...
Just as Twitter re-introduced brevity into written communications, Vine is proving to do the same for video. Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent.
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...
GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. Roughly 46 percent said they do the same with online video marketing efforts.
Jason Parks, Emerging Media/Video Specialist at SafeAuto, says, “We’ve been using YouTube for multiple purposes as of late. Placing the proper keywords on each video, promoting the spots on the homepage of our website and showing off the content to...
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion...
The video streaming service is reportedly working with a group of channel producers on a platform that will provide premium video channels for monthly subscription fees, unnamed sources told Advertising Age.
Super Bowl advertisers should consider the mobile video consumption trend to supplement their television expenditure with incremental online video advertising. Should I supplement my Super Bowl ad spend with online video to reach a more affluent...
BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and Hulu with 1.5 billion. The deal would strengthen YouTube’s top position in the online video rankings.
