It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as much premium ad space as possible, as early as possible.
The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog Things You Must Know After Day 1 of SES NYC – Bing Ads Blog Reporting and Analyzing PPC Campaigns – Bing Ads Blog
When you walk in the doors at SafeAuto, we have our most recent commercials on a large television for visitors to see. MC: Our initial promotions were using TV, Online Ads and social media. When it comes to paid advertising on YouTube, we have more...
During last year’s Super Bowl game, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. Google Play, YouTube police (YouTube) content before it is put online as long as it informs users...
Another report from Adap.TV found that national television advertising budgets were being reduced in an effort to bring more funding to the online ad space. According to the study, 43 percent of the restaurant industry was using both online and...
Google has now tried and failed to disrupt the traditional advertising business in print, radio and television. Traditional TV ads are out - going forward Google plans to focus exclusively on digital.
In the four television weeks starting March 19, ABC lost an average of 681,000 viewers (21 percent) in that 18-to-49 age category compared with the same period last year, Fox lost 709,000 (20 percent), CBS lost 239,000 (8 percent), and NBC lost 59...
The report examines how the online video market can be used to supplement traditional television advertising. Digital video ad formats are just as effective as TV ads. However, it also makes some less persuasive arguments when it suggests editing...
The campaign to defeat Issue 2, known as We Are Ohio, hired political consulting and ad agency The New Media Firm to serve as its principal strategists and produce its television, radio, print and online advertising.
Viggle not only lets users check in to television shows, it rewards them for checking in to those shows (and for watching in-app video ads) with points. The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show...
Magid Associates revealed last fall that 39 percent of men ages 18-to-34 watch online video content daily and that among this group the computer now outpaces the television as the primary medium for entertainment.
If you've got enough bucks for a television campaign, how should you think about incorporating YouTube into the mix? A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and YouTube pre-roll ads.study...
Commercials are given an Ace Score on a scale of 0 to 950 points, based on an evaluation of viewer reaction to national television ads. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising...
Google TV software can be installed on cable TV boxes or directly on the television to bring online shows and channels from the Web to the living room. The U.S.television industry is valued at over $150 billion a year in user subscription fees and...
Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...
DG, a media services and television ad company, acquired MediaMind, a veteran of the online ad industry better known as "Eyeblaster" (its former name). The acquisition represents a vote of confidence for DG that the TV and online advertising...
For example, if a television network is put on notice that it is airing an infringing advertisement and fails to stop airing it, the network can be deemed a contributory infringer. Tip 1: Your Competitors are Allowed to Feature Your Own Trademarks...
For display or television advertising, use vanity URLs and keywords to track downstream searches and purchases. Today, marketers must deliver content on more platforms (web, mobile, social networks, TV, etc.and in more formats (text, display, and...
While there will surely be a race to be the top online video site and we'll continue to see display ad networks buying up as much video inventory as they can now (in order to stay relevant to their customers in the future), it's actually the long...
