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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    But over the last few months there have been a lot more ads which could arguably be identified as both a music video and a full-blown ad. During the next few months, we expect to see a lot more ads that push the boundaries between music video and ad.

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Instagram was a lightning rod for ads being inserted in traditionally ad free...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012.

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Americans viewed 11.3 billion video ads in December 2012, with Google sites ranking first with nearly 2 billion ads. Hulu delivered the highest frequency of video ads to its viewers with an average of 65, while Google sites delivered an average of...