Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Bing Ads and You: Keyword Distribution Graph Coming Soon...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
In fact, if you’re using a RTB technique known as search retargeting, you can target users with display ads based on the keywords they typed into Google and other search engines – think of it as SEM meets display.
Things You Must Know After Day 1 of SES NYC – Bing Ads Blog Reporting and Analyzing PPC Campaigns – Bing Ads Blog Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the...
Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. He has seen engagement rates in tablets more engagements then display ads. Here are the discussion highlights with leading...
I, for one, will be on the lookout for one of their ads in the wild. This leads to an incredibly complex paid search campaign that has historically led to some pretty poor paid search ads. The story in the Harvard Business Review was titled, "Did...
Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with 1.2 billion, and Hulu with 1.1 billion. So, Google Sites is up by 0.5 billion ads, Hulu is up 0.3 billion, BrightRoll...
PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. For ROI calculations, use your actual CTR values available via Google Webmaster Tools.
According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv...
Google TV ads. In September, Google TV ads were discontinued and quietly slipped away, perhaps putting an end to the lingering question: “Will Google someday dominate traditional media? In April, some PPC managers were outraged when Google...
Americans viewed 11.3 billion video ads in December 2012, with Google sites ranking first with nearly 2 billion ads. Hulu delivered the highest frequency of video ads to its viewers with an average of 65, while Google sites delivered an average of...
November 5, 2012: President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012...
They tried TrueView instream and in-search ads, and created videos for their brand channel by trimming up TV spots. Greer notes that this venture into YouTube ads started off as an experimental process.
The simplest and most frequent use of geotargeting is to serve ads to areas where your services are available. It also adds the ability to measure the impact uniquely as a better way to understand offline DMA targeted ads.
Traditional TV ads are out - going forward Google plans to focus exclusively on digital. So we've made the hard decision to close our TV Ads product over the next few months," Shishir Mehrotra, VP of product at YouTube and video at Google, wrote in...
Last year Google and Nielsen partnered to study the impact of multi-screen advertising and found that audiences exposed to ads across TV, Phone, PC and tablet demonstrated higher brand recall and engagement than those who just saw the on TV.
Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion, and TubeMogul Video Ad Platform with 830 million.
Translation: If you’re porting your Google AdWords ads over to Facebook and not taking advantage of the unique features the platform offers, your experience may not be optimal. While we were testing Facebook ads, we were also trying to get Facebook...
Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S.video ad properties ranked by video ads viewed, according to comScore Video...
