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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. SEW: Do you think YouTube levels the playing field for...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore.

  4. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.

  5. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...

  6. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...