Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
For example, 41 percent tune in to YouTube on their smartphone while waiting for something/someone, 18 percent while commuting from work or school, and 15 percent tune in while commercials are running on TV.
Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.
We also put all of our commercials on YouTube and we've been using YouTube to evaluate the user experience in regards to our thirty second spots,” stated Allen Butler, Senior Programmer Analyst. It’s the online home of the company’s commercials...
Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. The contest has generated an amazing 14 commercials in...
The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore.
The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote its services, including Google+ and its Chrome web browser (some of which were recognized by AceMetrix as the most effective Web TV commercials in...
In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.
In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone creating the top Super Bowl commercials of all time.
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. So, in addition to getting ready for the big game with recipes, tailgating tips, and predictions on Super Bowl XVLI, let’s take a few minutes...
Since most offline media is of the “interruption” variety (print ads, radio and TV commercials, billboards, etc.you can take advantage of the interruption arm of AdWords, the Display Network. If you’re advertising a dental practice, use the...
Some of the credit for the marketing change is due to the positive reaction Bing’s Krochet Kids commercials received – two of which were named by AceMetrix as among the 10 most effective Web TV commercials of 2011.
Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...
Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Here are the most effective Web TV commercials from Google and Bing, in order of their placement on the list:
Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...
Commercials served up as previews to YouTube rentals are the offerings of the company responsible for uploading the film. With more than a thousand titles available for $4 to $5, or free for older movies, YouTube is attempting to break into Canada...
Super Bowl Commercials 2011: Volkswagen Still Favored to Win by Greg Jarboe\ In the past 24 hours, several more advertisers have uploaded their Super Bowl commercials to YouTube. Search Advertising Can cable block the Google TV revolution?
The TV commercials are so attention-grabbing that consumers feel compelled to engage online and share the experience with their friends, repeat the tag lines ad nauseum to each other, and even create their own versions of the commercials for...
Advertisers know that on-demand TV audiences skip commercials. The finale lasted two and a half hours, including about 107 commercials or over 45 minutes of ads, as per Hollywood Insider's count. This means that 18-21 commercials can be squeezed in.
So, how do you convince advertisers to leverage their investment in creating and airing Superbowl commercials by extending them online? Now, ask yourself, "Why was Google advertising on Super Bowl 2010?
