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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. It’s the basis of inbound marketing and the currency traded among the globe’s...

  3. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  5. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    The Ad as Teaser The second ad is slightly better, highlighting an outcome and sharing an offer. The third ad goes for the higher-level benefit (“renew your spirit”), which theoretically I should approve of as an empathetic approach.