NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video? It has its roots in the television “upfronts...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth.
Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC...
But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. It’s the basis of inbound marketing and the currency traded among the globe’s...
US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...
November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. Another report from Adap.TV found that national television advertising budgets were being...
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...
Television advertising reached a record high last year, as a portion of total ad spend; TV accounted for 43 percent of measured global media investment in 2011. In 2013, analysts from GroupM expect an additional 16 percent increase in digital spend...
The Ad as Teaser The second ad is slightly better, highlighting an outcome and sharing an offer. The third ad goes for the higher-level benefit (“renew your spirit”), which theoretically I should approve of as an empathetic approach.
Google's ad spending is now comparable to Apple, Microsoft, and Yahoo, according to new data from Kantar Media. This included a TV ad featuring The Muppets who were seen using the social network's "hangout" video chat while singing the popular...
The digital ad market ended 2011 on a down note, with investments in search and display both falling about 6 percent in the final quarter, according to new data from Kantar Media. The contrast of resilient TV spending and waning budget allocations...
Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch Opt-Out 'Error' Gets Ad Firm in FTC Hot Water - ClickZ
Waiting too long for Image Ad Approval on AdWords? A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather than receive the highest click-through rate.
Search Ad Spending Sees Strong Growth - ClickZ More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Facebook Tweak May Improve Ad Geo-Targeting - ClickZ
Local Will Be Prime Driver Of Rise In Mobile Ad Spending - paidContent Google Buys Ad In Biggest French TV Night Of The Year - Silicon Alley Insider DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog
It reminded me of Master Lock that used to only run one ad a year and it was during the Super Bowl. There ad of their lock being shot and still staying closed was a memory any person looking for a lock at a hardware store would remember.
Yahoo Rolls Out Site Retargeting, Renames Ad Network - ClickZ Yahoo Reach Comparable with TV and Cable - Yahoo Advertising Blog Google's Search Ads Guru on Staying Ahead of Bing, Facebook - Advertising Age
