Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". The State of Mobile Advertising, Q1 2013 – Opera Google search manipulation starves some websites of traffic...
Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. Or, as they use to say on early TV shows, "Don't touch that dial, we'll be back...
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to...
GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why GM is back, or how much they'll be spending. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that...
He invested $40,000 into a TV infomercial, but the infomercial yielded only 100 orders. As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce...
It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. One example is how Chevy integrated a game time app during the Superbowl to...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV...
This is becoming more and more important with the convergence of second screen, or even local advertising, as people shop on the go. I typed designer jeans into Google (for that is what people do when they watch TV).
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, and Adap.tv with 1.4 billion. Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with...
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New...
The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. MP: There are a ton of posts happening in social media about any given TV show as it airs. The leading event for experienced marketing and advertising...
Advertising (ad impressions, clicks, traffic) Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Advertising Value 1.
TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. Advertisers have reported that they are taking an integrated approach to social media advertising, according...
But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. It’s the basis of inbound marketing and the currency traded among the globe’s...
When it comes to paid advertising on YouTube, we have more of a refined method for who will see the videos. Each time a new spot is produced, we obtain the footage from the production house and post the content on YouTube simultaneously for when...
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. He filmed and uploaded his first video to YouTube, and now it’s become his most effective form of advertising with 50 percent of all...
