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  1. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. Well, just a few weeks ago it came to light that Google will begin...

  2. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    It’s all about the execution of the ads. Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). Nearly 40 percent of online video ad impressions fail in terms of...

  3. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    So, a record number of Americans watched 23.9 percent more online content videos and 140 percent more video ads this August than they did during the same month a year ago. In August 2013, video ads accounted for 32.7 percent of all videos viewed...