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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  2. Top Level Trends of SEM Worldwide in 2010 and 2011

    The Russian advertising market has grown hugely since 2004 with text-based ads going from around the equivalent of $21 million (U.S.to an estimated $500 million in 2010. The industry is growing fast, organizations such as Search Engine Marketing...

  3. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    Starting Monday, Microsoft adCenter will begin powering Yahoo's search ads in the U.S.and Canada. If you'd like to pitch your story to a journalist who writes more articles that appear in Google News than any other journalist, then you'll love the...