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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...