IAC's CEO of Media & Advertising Peter Horan also revealed that Citysearch will integrate local video ads from TurnHere into its listings, while Yellowpages.com CMO Matt Crowley presented his company's opportunity to integrate video ads into IYP...
Mondays: Search Ads -- Everything you need to know about creating and maintaining successful paid search campaigns IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local...
Google Finds Less is MoreGoogle is finding that out in respect to the number of ads it shows on certain search results pages. Yahoo Launches Mobile Publishers ServicesYahoo is releasing some tools for publishers to submit their content to the...
Thankfully, a lot of examples of video ads were shown, which was a telling indication that local video ads are actually being created. A second example came during a panel of real-life small businesses (a small but telling sample), which all...
Meanwhile, an analyst in the story fails to understand that Google already earns beyond paid search -- since its contextual ads aren't search! You've seen this story before about the growth in revenues for paid search ads.
Citysearch homes in on local ads News.com, March 10, 2003 http://news.com.com/2100-1024-991731.html The company dumped its spending on keyword-linked banner ads and instead tried paid placement with Overture and Google, as well as paid inclusion...
Citysearch homes in on local ads News.com, March 10, 2003 http://news.com.com/2100-1024-991731.html The company dumped its spending on keyword-linked banner ads and instead tried paid placement with Overture and Google, as well as paid inclusion...
