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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns This short form video format requires brands to think outside of cutting up their TV ads for...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: Do you think YouTube levels the playing field for states that can't afford expensive TV advertising campaigns? This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Together, these new features can help you easily compare campaigns across platforms, discover new metrics, and derive actionable insights. Today, we’re helping brands further understand the impact of their campaigns by bringing three new...