How closely should marketers monitor their social ad campaigns? Without selling your services, or at least building an audience you can market to, you're wasting budget, so it's absolutely critical to monitor the conversions generated or influenced...
Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of...
Enhanced campaigns get Google+ annotations and an upgrade center. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Things You Must Know After Day 1 of SES NYC – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get...
Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to...
You must run effective and scalable campaigns in order to truly feel value from a paid search campaign. I, for one, will be on the lookout for one of their ads in the wild. This leads to an incredibly complex paid search campaign that has...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or...
Offline, advertisers reported that they are most inclined to run paid social ads with print and TV campaigns. About 66 percent of advertisers say they integrate paid social ads into their online campaigns.
The key to Facebook ads, like any other form of digital advertising for that matter, is how you target those campaigns. Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such...
Together, these new features can help you easily compare campaigns across platforms, discover new metrics, and derive actionable insights. Today, we’re helping brands further understand the impact of their campaigns by bringing three new...
Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared across mobile and tablet devices than ever before due to the rise in smartphone ownership and high speed mobile...
There was much news about the campaigns, the debates, and anything else having to do with the candidates and their personal lives (take a look back at this article for a brief reminder – remember searches for “shirtless romney”?
These results are now changing the company’s larger marketing strategy: They now plan to incorporate YouTube into all of their campaigns going forward. In addition, their TrueView in-stream campaign had a cost-per-action comparable to the team’s...
Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog. You can customize your ad campaigns so they reach a broad audience...
On a macro level, Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models. The results show that 70 percent of campaigns resulted in a return on...
Paid search is a great channel to convert users who have been exposed to traditional advertising such as TV, print or billboard campaigns. Most companies utilize display advertising as part of their brand awareness or first touch marketing campaigns.
Our research shows an incredible synergy between TV and digital video formats when used together in cross-media campaigns, driving effectiveness levels higher than either medium used on its own. It also looks at the effectiveness of cross-media...
If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics or from AdWords, to make sure ads are serving in the locations you intended. AdWords makes it easy, by offering advertisers...
