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  1. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Previously I wrote about what that meant for Twitter Ads.

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns This short form video format requires brands to think outside of cutting up their TV ads for...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: Do you think YouTube levels the playing field for states that can't afford expensive TV advertising campaigns? This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or...