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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Previously I wrote about what that meant for Twitter Ads. A few years into Google's gamble in social media and Google+ is still completely void of ads. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Expect to see more traditionally ad free apps insert ads in the coming year as...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing...