Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Easier planning, better reporting: New tools for...
Video ads reached 52 percent of the total U.S.population an average of 82 times during the month. Top 10 Video Ad Properties by Video Ads Viewed In March 2013, Americans viewed a record 13.2 billion video ads, with Google sites ranking first with...
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… Facebook tests Graph Search ads and debuts CPA bidding. Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords...
Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. Not surprisingly, ads placed at the beginning of a video result in significantly more impressions than the...
Bing Ads and You: Enhanced Keyword Report Offers Top vs. Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. GM likes Facebook ads again.
Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. The attack ads coincide with another European antitrust...
Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. And essential. SEO will help you position your website properly to be found at the most...
Orabrush was also one of the first businesses to use YouTube TrueView video ads. Harmon then used YouTube video ads to reach more people and grow their fan base. He invested $40,000 into a TV infomercial, but the infomercial yielded only 100 orders.
It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. Just about every major publisher now sells ads via RTB – which may be the most important point of all for search marketers to know.
Things You Must Know After Day 1 of SES NYC – Bing Ads Blog Reporting and Analyzing PPC Campaigns – Bing Ads Blog The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog
Fifty percent of Super Bowl ads this year used hashtags. Ninety-five percent of all the conversations about TV shows is happening on twitter. But it's not only TV shows. TV commercials using hashtags averaged 1.6X higher engagement on Twitter.
Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. He has seen engagement rates in tablets more engagements then display ads. The panel discussed that the integration of mobile is...
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement If you want to learn how to integrate social ads into your marketing program, I hope you join our session! Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
I, for one, will be on the lookout for one of their ads in the wild. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? This leads to an incredibly complex paid search campaign that has...
Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with 1.2 billion, and Hulu with 1.1 billion. So, Google Sites is up by 0.5 billion ads, Hulu is up 0.3 billion, BrightRoll...
Don’t expect to see any more ads on TV or in newspapers, according to Bing Search Director Stefan Weitz, who told KQED the campaign is “about finished”. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching...
PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach...
Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your competitors? We recently had one client in the retail space run offer ads on Google. The origins of PPC have made this argument so hard to...
Offline, advertisers reported that they are most inclined to run paid social ads with print and TV campaigns. About 66 percent of advertisers say they integrate paid social ads into their online campaigns.
