SEO News

Tv Ads

RSS
  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… Facebook tests Graph Search ads and debuts CPA bidding. Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords...

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. Not surprisingly, ads placed at the beginning of a video result in significantly more impressions than the...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. The attack ads coincide with another European antitrust...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. And essential. SEO will help you position your website properly to be found at the most...

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Fifty percent of Super Bowl ads this year used hashtags. Ninety-five percent of all the conversations about TV shows is happening on twitter. But it's not only TV shows. TV commercials using hashtags averaged 1.6X higher engagement on Twitter.

  6. Mobile Marketing: Connecting With Your Audience on the Move

    Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. He has seen engagement rates in tablets more engagements then display ads. The panel discussed that the integration of mobile is...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach...