The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. And the duration of the average online content video was 5.6 minutes and the...
This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate...
Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube...
Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with 1.2 billion, Hulu with 1.1 billion and SpotXchange Video Ad Marketplace with 911 million.
Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers. According to comScore, Google sites, driven primarily by video viewing at...
Video ad views that month totaled 9.5 billion. The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes. For example, Americans viewed 9.5 billion video ads in August, with each of the top...
Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion, and TubeMogul Video Ad Platform with 830 million.
Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S.video ad properties ranked by video ads viewed, according to comScore Video...
Hulu topped the chart with 1.6 billion video ads delivered, followed by Google sites with nearly 1.4 billion, the BrightRoll Video Network with 1.1 billion, Adap.tv with 966 million, and the TubeMogul Video Ad Platform with 897 million.
Hulu topped the chart with 1.6 billion video ads delivered, followed by Google sites with 1.3 billion, the BrightRoll Video Network with 943 million, Adap.tv with 881 million, and the TubeMogul Video Ad Platform with 831 million.
As of December 1st, users of the free, ad-supported Hulu service enjoy over 36,880 TV episodes and 1765 movie titles. Like the month before, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content...
Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video Network (603 million). Americans viewed more than 5.6 billion video ads in August...
Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views, followed by Adap.tv (553 million) and BrightRoll Video Network (398 million). In other news, comScore Video Metrix also reported...
Tremor Media Video Network ranked second overall -- and highest among video ad networks -- with 548.3 million ad views, followed by ADAP.TV -- with 396 million -- and SpotXchange Video Ad Network -- with 343 million.
Quality score is still primarily driven by click-through rate (CTR), and CTR is driven by relevance of the keyword to the ad copy. Furthermore, a single-keyword ad group strategy creates several new problems along the way:
Ad Group Structure: A How-to Guide for SEMs by Thi Thumasathit Building a solid foundation of the right ad group structure is vital to search engine marketing success. Mobile Ad Spend Up 138 Percent in 2010 - ClickZ
Tremor Media Video Network ranked second overall (and highest among video ad networks) with 477 million ad views, followed by ADAP.TV (446 million) and Microsoft Sites (427 million). But the competition may also be shifting from other video content...
Tremor Media Video Network ranked second overall (and highest among video ad networks) with 526 million ad views, followed by BrightRoll Video Network (476 million) and ADAP.TV (444 million). Americans viewed more than 4.3 billion video ads in...
The new service offers several enhancements - including reporting of online video ad impressions - designed to better align with the today's evolving online video landscape. He once asked his ad agency, "How many GRPs do I need to sell a car?
