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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    TV commercials using hashtags averaged 1.6X higher engagement on Twitter. You don't take a screen capture of a banner ad and email it to your friends. Ninety-five percent of all the conversations about TV shows is happening on twitter.

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.

  3. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...

  4. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    After a series of unsuccessful TV commercials, the bacteria fighting company OraBrush turned to YouTube to help promote their more light-hearted approach to curing bad breath. Promoted Videos has worked better than any other ad platform we have...