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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Use -tablet, -phone, and -camera for the TV ad group. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting).

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Tablet usage is still fragmented meaning people use their...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30.

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    AOL (including Adap.tv), Google Sites (driven primarily by video viewing at YouTube.com), and other video ad properties, or TV? SW: Facebook's video offering will accelerate the shift of ad spend away from TV into digital and will steal some share...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Offline, such as radio and TV ads SEO will help you position your website properly to be found at the most critical points in the buying...