Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
It'll be a week of really interesting, innovative and funny events over the course of the next week – all taking place on Twitter – and some of it linked back to things we'll do on TV, but all with the same perspective: to give comedians and fans...
BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion, LiveRail.com with 1.6 billion and Hulu with 1.6 billion. BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv...
I recently read an amusing history of "fascinating" TV ratings facts. Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more...
Or, as they use to say on early TV shows, "Don't touch that dial, we'll be back after these messages. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development.
New TV and sports content drove the highest growth in video streams in Q4 2012. The Rise of TV Everywhere TV Everywhere has grown tremendously, wherein media providers are asking their customers to provide a secure login to stream their content.
The first VCR was introduced in 1956 – the Ampex VRX-1000 – but at a cost $50,000, only large TV stations could afford it. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality?
AllFacebookA look at the favorite activities, brands, movies, music artists, TV shows, sports, sports teams, and athletes among 18- to 34-year-olds. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips.
Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. Microsoft is on the attack again, this time slamming Google Play...
Offline, such as radio and TV ads And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for?
He invested $40,000 into a TV infomercial, but the infomercial yielded only 100 orders. The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011.
It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time...
What content marketers need to know about Social TV: Keynote insights at #SESNY – Brafton The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog Marketing and advertising professionals all converged on the Big...
People spend more time on the Internet than watching TV. “Search sits at the core of online behavior. What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the...
Ninety-five percent of all the conversations about TV shows is happening on twitter. It's basically a commentary that happens on your couch, watching TV, talking to your family and friends. Lunenfeld mentioned several TV shows that engage with...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. One example is how Chevy integrated a game time app during the Superbowl to...
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But perhaps more significantly, it wasn't just that they consumed more content overall – in many...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead to consume many forms of content across many screens. For example, 41 percent tune in to YouTube on their smartphone while...
