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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    While costumes from the TV show Breaking Bad and the viral video "What Does the Fox Say? What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. Here's a scenario for you. You're watching television and see the most hilarious commercial...

  4. Pre-PPC Strategies For Launching a New Product

    You can search for interests, groups, other pages liked, places visited, movies and music and TV shows liked, restaurants visited, and much more. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...