The first is a pilot program that will measure audiences for TV content viewed online. The second is a collaboration that will measure the audience viewing AOL's library of over 620,000 premium videos against traditional TV.
The New York Video School was founded by Michael Rosenblum, who has built media networks and TV stations all over the world and is also author of 'iPhone Millionaire' published by McGraw Hill. Much has been written in these columns about the use of...
Debra Mastaler: The arts (music, movies and TV) and education industry have more infographic and egobait pieces done than necessary: how many times can you write an article on how hot Channing Tatum is or how to secure a loan for college?
On the other hand, someone who has made the decision to make a purchase may search, ‘60" Sony widescreen TV, Future Shop Toronto, price. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013.
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to...
TV episodes If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide structured data for their webpages.
BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. The comScore Video Metrix service has just released data that shows 181.9 million Americans watched...
As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year. Users who subscribe will be able to watch paid channels on a computer, phone, tablet, and TV.
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Finally, these country codes are the generic country code top-level domains (gccTLDs): ad .as .bz .cc .cd .co .dj .fm .io .la .me .ms .nu .sc .sr .su .tv .tk .ws It can sometimes be annoying when you're searching for a company’s website, only to...
Just as TV news programs often show upsetting images of atrocities, people can share upsetting videos on Facebook to raise awareness of actions or causes," it said in an earlier statement. Facebook has confirmed that it will remove videos of people...
In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the members of Gen C with a smartphone watch YouTube on it.percent of...
Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from profile information, to the TV shows and brands they like.
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
It'll be a week of really interesting, innovative and funny events over the course of the next week – all taking place on Twitter – and some of it linked back to things we'll do on TV, but all with the same perspective: to give comedians and fans...
BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion, LiveRail.com with 1.6 billion and Hulu with 1.6 billion. BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv...
I recently read an amusing history of "fascinating" TV ratings facts. Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today...
