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  1. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    The navigation was completely image-based, but absolutely didn’t need to be. In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. Use descriptive anchor text and text navigation instead.

  2. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Simplifying navigation. A separate budget will give you much more control and allow you to turn it up or down as necessary. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.

  3. Amelia Earhart Found in Google Doodle

    Earhart’s disappearance occurred as she was in the midst of attempting to fly around the world, an attempt that officially began in Miami in June but ended tragically near Howland Island, on July 2, 1937, a result of communication and navigation...

  4. How Search is Helping Quora Break Through to the Mass Market

    But what about our more complex questions that require us to use more than a few simple terms for navigation? Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can...

  5. Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar

    This revamp was foreshadowed by Bing’s simpler user interface rolled out just last week, which removed the left sidebar and minimized the top navigation. So if you query ‘Hawaii,’ user models in the network look at public information in your...

  6. Link Building on Partial Keyword Combinations

    Create internal navigation with routes focused on relevance and priority. This so-called hub page should receive relevant links to it and in turn link to all important combinations with it. Giving a large discount for local governments and the...