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  1. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. Uh oh. It’s already happening. The holiday shopping season has begun and it's seeming to get earlier and earlier...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. In turn, they are not paying the high costs to be bidding on a larger...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Is your business ready to turn those frowns upside down in real time? The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  6. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    But I have seen a keyword look like a loser so we turn it off and then the phone stops ringing. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track?

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If we look at each cover line in turn, we will soon be able to work out what those personas are. "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure.