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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. In turn, they are not paying the high costs to be bidding on a larger...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Is your business ready to turn those frowns upside down in real time? The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  3. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    But I have seen a keyword look like a loser so we turn it off and then the phone stops ringing. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track?

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If we look at each cover line in turn, we will soon be able to work out what those personas are. "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure.

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Turn heroes into action heroes While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with...

  7. How to Solicit Feedback from Prospects and Customers

    Once you have a dialog going, it's surprisingly easy to turn enemies into friends and pleased customers into passionate evangelists. We hope he's had a great time, but since we haven't received a letter since his second day, we really have no idea.