Personalization definitely matters, but too much detail is very much a turn off. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from...
While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to turn mobile campaigns into dollars.
Here, you should segment all your keyword opportunities in a spreadsheet and pair them with potential content partners (e.g.should you turn this keyword into a blog post? By getting those links, you help float the trust, authority, and relevancy of...
Never Turn Your Back on the Wave Like the ocean, a word to the wise is to never turn your back on the ever-growing sea of data. Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data.
Watching cartoons being drawn as the story unfolds is hard to turn away from. Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online.
However, I think it is more important to draw on the positives of what people say and turn that into linkbaiting rather than publicly call them out. Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations...
This in turn means that more organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand's popularity over the long term. Every major Google algorithm update is followed by weeks and weeks of posts...
Poor grammar, excessive verbiage, and content without a clear purpose will turn off readers, and potentially result in lost customers. A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their...
This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. Journalists, move over. Companies and organizations breaking news via a tweet...
On the YouTube Creator Blog, Software Engineer Eron Steger has announced that "Slomo" has been added to YouTube's Enhancements tool and the Video Editor. Although videographers already understand the benefits of using slow motion, an effect in film...
To strike up a conversation with Google in the new version of Chrome, turn up the volume on your computer, click on the microphone, and ask away. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest...
But be careful not to turn SEO content marketing into an endorsement, as this crosses the line. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
They could be on the go and reach for their smartphone, in a meeting and turn to their tablet, or at home and make a conscious choice between the two – either way, that decision that then drives all subsequent mobile purchase related activity.
SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial links. One basic PR practice that works well for link building is the 12-month planner.
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Over the past few years, marketing automation has continued...
And again, it's also worth noting that anyone who uploads a video to YouTube can turn off the embedding feature on any of their uploaded videos, to prevent their videos from appearing on unwanted websites.
Is it time to turn off mobile like some poorly targeted content campaign? Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a...
When asked if Klout Experts could turn into a content farm, Fernandez said the answers must be tied to verified identities with good Klout scores. A new question-and-answer feature from social networking site Klout will soon become a more prominent...
Conversations on Google+ can get out of hand and can be a turn off in the same way that too many emails can do to a B2B prospect. B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups...
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices...
