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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable. Now It's Your Turn For example, diving deep into a "boring" topic like squeezing performance...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  4. Social Media Monetization in a 'Mobile First' World

    Value for users means potential value to marketers, and when marketers turn their attention to an emerging platform, it's only a matter of time before these networks can turn on the revenue faucets. As much as Silicon Valley's ethos is the constant...