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Tune Up

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Tune Up Your Campaigns It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle...

  2. Google Adjusts Standards for Newsworthy Material

    Do you think Google will be changing its tune in the upcoming months? Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. By design? Let's not be cynical. It is important we understand how proposed rules could...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Fine-tune your bidding strategies. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more competitive, but the...

  6. Dissecting Moz's 2013 Search Engine Ranking Factors

    In this case, scientific analysis is certainly the best way to fine-tune your critical thinking. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or...