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  1. Social Media Monetization in a 'Mobile First' World

    Other established players like Tumblr and Pinterest are in the earlier days of monetizing through advertising, but they too have native ad units that integrate into their content experience. Consider that Instagram already has an audience the size...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Tumblr was one of the early adopters of hashtags when it launched hashtags on August 18, 2009. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Granted, I was writing down every hashtag that came up on the screen for...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  5. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Second was Tumblr and third was Path, both social networks enable sharing on Twitter and make it easy enough to post and share directly on Twitter. Make it easy to share stuff on Twitter, and people will (see Instagram, Tumblr, Path).

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and big...