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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Indeed, Noto did try to temper reaction in his talk by saying the changes to Twitter feeds wouldn’t be drastic. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for...

  3. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. Disclaimer: DO NOT TRY THIS AT HOME. You tell yourself, "Labor Day…Labor Day," then you will kick...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Try to avoid publishing sensitive information online. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to target. Being in this position is the ultimate position you...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Feel free to try it out, get some call conversion data, and then return to your normal phone numbers once you feel you understand what is working and what should be paused or eliminated. More than 70 percent of mobile searchers use click-to-call...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They de-indexed the Groupon site and McKenna warned: Don’t try this at home. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword...