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  1. "Which Update?" Is the Wrong Question

    While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #5: Do Not Try to Be All Things to All People! Try to stay focused on your mission statement and long term goals to limit extreme emotional highs and lows The goal of these "lessons" is to help you use what I found worked best and apply...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Try these tactics: There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the...

  5. How to Work When Nothing Seems to Work

    In general, it’s critically important to try to: Try not to: All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Too many try to seek out simple technical problems that are causing issues versus trying to understand true user engagement. John Mueller from Google has explained this point a number of times, yet I still find Panda victims try to hunt down the...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated...