SEO News

Truth In Advertising

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  1. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    The speculation that PageRank could be retired is not that far off from the truth, as it currently stands. He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using...

  2. How to Use Data to Build a Well-Timed Marketing Campaign

    As always, no idea is perfect so you need to validate any strategy with the truth of your own experience and business. Of course, you could start advertising earlier for either Hawaii or NYC, but with limited resources it's important to know when...

  3. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    But the truth is a commercial won't make your customers fall in love with you. Let's be real: Microsoft is no stranger to bad advertising campaigns. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.

  4. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    The truth is that search and social are not mutually exclusive. So, even if the prospective customer doesn't recognize the name of the company serving the ad, that’s OK, because that company is advertising a solution intended to meet that...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    In this context that couldn’t be further from the truth as paid media can play a very important part in ‘earning links’. But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the...

  6. SEO Roles of Engagement: Stimulate, Don't Alienate!

    That study, mixed with Google's own Zero Moment of Truth, offers a solid approach to online marketing when applied to the different components of SEO practices. Although this may fly in the face of traditional SEO reporting, the goals of this...

  7. Visual Storytelling: The Key Weapon to Content Marketing

    The Quest: This concept relies on the danger you must face to find the truth and reap the reward. Some good examples of boards used to tell a story with content can be seen at: http://pinterest.com/thinkprogress/companies-no-longer-advertising-on...

  8. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Unfortunately, the sad truth is that Do Not Track legislation is coming whether we like it or not. While many in the community are bracing with the implications, others believe the feature won't have a significant impact on the industry’s ability...

  9. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Point is, we don’t have to give these people any undue credibility by repeating their moniker of choice, when the truth is that they are con men, plain and simple. It’s already out there; you’ve successfully painted an entire industry as cons, when...