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Truth In Advertising

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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. I know that might be frustrating for some people to understand, but it’s the truth. Have them jot down technical glitches, content issues...

  2. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Lack of data creates a distinct disadvantage for professionals...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    The speculation that PageRank could be retired is not that far off from the truth, as it currently stands. He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    But the truth is a commercial won't make your customers fall in love with you. Let's be real: Microsoft is no stranger to bad advertising campaigns. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.

  5. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    The truth is that search and social are not mutually exclusive. So, even if the prospective customer doesn't recognize the name of the company serving the ad, that’s OK, because that company is advertising a solution intended to meet that...

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    In this context that couldn’t be further from the truth as paid media can play a very important part in ‘earning links’. But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the...

  7. Visual Storytelling: The Key Weapon to Content Marketing

    The Quest: This concept relies on the danger you must face to find the truth and reap the reward. Some good examples of boards used to tell a story with content can be seen at: http://pinterest.com/thinkprogress/companies-no-longer-advertising-on...

  8. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Unfortunately, the sad truth is that Do Not Track legislation is coming whether we like it or not. While many in the community are bracing with the implications, others believe the feature won't have a significant impact on the industry’s ability...