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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The only retailer that appeared was Rockler.com, a woodworking supply store. Crowding the online register is a strategy that had its place as the internet developed, when competition for purchase terms was weak and online consumers were still...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting...

  4. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...

  5. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    That’s relevant, for example, for global companies where the product pages are the same, but the links for finding the nearest store are country-dependent.project “Translation and Internationalization”] We revamped code for understanding which...

  6. YouTube TrueView Ads a Recipe for Success for BBQGuys

    When ShoppersChoice started out in 1998, it was one mom-and-pop store in Baton Rouge selling barbecues locally. Now, visitors can easily find the content they’re looking for, gaining practical tips and ideas from a trusted name in outdoor kitchen...

  7. Rest in Peace, Steve Jobs

    Photos: Mourners gather outside Apple store Steve Jobs was a great friend as well as a trusted advisor. Shortly after the news began to circulate, Apple’s homepage became a tribute to Jobs in the classic, tasteful spirit Jobs nurtured throughout...