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Trusted Nielsen Company

  1. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Group discounts for 4 or more pass holders from the same...

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  3. The Future of Search: A One-Act Play in Three Acts (Act Two)

    They still pay Nielsen for broad demographic data instead of, you know, selling it to them. Surely Comcast, recently determined to be the Worst Company in America 2010 by The Consumerist, could be evil enough to do me the favor of looking at...

  4. The Search Engine Report, September 4, 2001, Number 58

    Usability expert Jakob Nielsen experiments with ways to increase clickthroughs on paid listings at Google. Designing Web Ads Using Click-Through Data Jakob Nielsen's Alertbox, Sept.