Google, Yahoo and TRUSTe Advance Self-Reg Plans - ClickZ Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Knowing this, TRUSTe invites the advertising industry to give its customers a newfound transparency into its tracking and profiling practices so that they may gain consumer trust and earn the right to continue to engage in behavioral advertising...
TRUSTe: Can't We All Just Get Along? Engine Watch Blog, along with other items we've spotted but not blogged separately: From The SEW Blog. Yahoo Gives Update On Site Explorer Site Explorer Authentication - Some Improvements and Notes from the Yahoo
TRUSTe just named e-mail service provider Yesmail as the first company authorized to resell TRUSTe's Web privacy seals. According to TRUSTe, this eliminates duplication of efforts, as well as the number of relationships a Web site must manage.
You can also get a trust rating from one of the other companies that it lists, including TRUSTe. TrustWatch is a new Ask Jeeves-powered search engine designed to give you a green, yellow or red light warning on whether to trust pages listed in...
Aftab sits on the board of TRUSTe, one of the web's oldest and most prominent privacy groups, and is executive director of WiredSafety. A longer, more detailed version of this article is available to Search Engine Watch members.
Aftab sits on the board of TRUSTe, one of the web's oldest and most prominent privacy groups, and is executive director of WiredSafety. In February, Google was nominated by the Google Watch web site for Privacy International's 2003 US Big Brother...
