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Trust Trusted Links

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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...

  2. Google as Your Identity Provider: Where Are We Now?

    NSTIC was designed to eliminate the password “issue” by replacing passwords with a “trust” verification system where websites will know you are who say you are by utilizing credentials from a third party Identity Provider.

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    One reason for the increased quality was trust – we expect our friends to look out for our best interests. If I search for “how to train for a marathon,” for example, I expect to see references to running experts I already know and trust: Phil...