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Trust Trusted Links

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  1. Old Sites vs. New Sites: Which Will Win in SEO?

    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer established websites. Without the ROI experience of older brands, new players might not trust that continuous effort will eventually result...

  2. Most Wanted Celebs Expose Searchers to Malware

    Try to stick to official news sites that you trust for breaking news. This should be common sense, but it bears repeating: don't download anything from a website you don't trust — especially video. Make sure to use a safe search tool that will...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Ranking scores could be determined via trust and how content is shared and trusted via topic. For example, today Google gives you the ability to have your author picture appear next to your listing in search results with some links to your stories.

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...

  5. Google as Your Identity Provider: Where Are We Now?

    NSTIC was designed to eliminate the password “issue” by replacing passwords with a “trust” verification system where websites will know you are who say you are by utilizing credentials from a third party Identity Provider.